Parallel Sessions - Consumer Behavior
2023/12/2
1 Conference Hall, Science and Art Center, Xiamen University
Host：Chen Yunqing, Assistant Professor of Xiamen University
9:00-9:30
Wang Lili｜Zhejiang University
Research on Consumer Health Behavior in The Era of Digital Intelligence
9:30-10:00
Liu Wumei｜Lanzhou University
Disgust and Restricted: Consumers Prefer Products with Wide Product Arrangement Interstices Under Infectious Disease Threat
Wumei Liu, Laszlo Sajtos
10:15-10:45
Li Shaobo｜South University of Science and Technology of China
Racial Discrimination and Anti-discrimination: The COVID-19 Pandemic's Impact on Chinese Restaurants in North America
Chuang Tang, Shaobo (Kevin) Li
10:45-11:15
Zhou Kun｜Dalian University of Technology
Seeking the Best, Inducing the Worst: The Relationship between Algorithm and Finance Product Adoption
Kun Zhou
11:15-11:45
Xu Xiaobing｜Hainan University
Dynamic Logos: Zoom-In Formats Evoke Brand Competence
Xiaobing Xu
Host：Chen Rui, Associate Professor of Xiamen University
15:00-15:30
Sun Yixia｜Zhejiang University
Speed or Skip: How Consumers' Fast-forwarding Behaviors for Efficiency Influence Video Evaluations
Li Chan，Sun Yixia
15:30-16:00
Pang Jun｜Renming University of China
To Tell or not to Tell? The Cross-cultural Differences in the Effect of Sponsorship Disclosure on Influencer Marketing
Jun Pang，Weiyi Li，Haipeng (Allan) Chen
16:15-16:45
Lu Changbao｜Fuzhou University
Psycholinguistic Mechanism Risen by Promotion Decision Sentiment
16:45-17:15
Gong Han｜Shanghai University of Finance and Economics
Probabilistic Experience: The Effects of Product Type on Consumer Preference for Probabilistic Selling
Han Gong, Lanting Liu
17:15-17:45
Chen Zengxiang｜Sun Yat-sen University
Tightness of Company Culture：A Perspective from Machine Learning
2023/12/3
1 Conference Hall, Science and Art Center, Xiamen University
Host：Chen Yunqing, Assistant Professor of Xiamen University
9:00-9:30
Wang Xuehua｜Tongji University
Research on the Influence of Group Ritual Sense on Consumer Psychology and Behavior
9:30-10:00
Peng Chenming｜University of International Business and Economics
The Effect of Product Aesthetic on Consumer Responses: A Meta-Analysis
Chenming Peng
10:00-10:15
Ma Jingjing｜Peking Univeristy
The Knowledgeable Maximizer Effect
Jingjing Ma
10:45-11:15
Chen Yunqing｜Xiamen University
Indebted or Indifferent? Consumers' Tendency to Reciprocate Online Help Is Contingent on Helpers' Name-Disclosure
Yunqing Chen, Leilei Gao
11:15-11:45
Wang Yajin｜China Europe International Business School
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Parallel Sessions - Marketing Strategy
2023/12/2
4 Conference Hall, Science and Art Center, Xiamen University
Host：Shen Peng, Assistant Professor of Xiamen University
9:00-9:30
Sun Qi｜Shanghai University of Finance and Economics
Content Management Policy and Influencer Marketing on Social Media Platforms: A Study of Shopping Links in Sponsored Content
Junni Chen, Qi Sun, Siqi Pei, Yong Liu
9:30-10:00
Chen Xingyu｜Shenzhen University
Empirical Studies on Emotion in Live Streaming Context
Xingyu Chen
10:15-10:45
Li Xing｜Peking University
Streaming Customers in Live Stream Commerce: Identifying Lifts from Sales Pitches
Xing Li, Ruobin Han
10:45-11:15
Chu Yanlai｜Renming University of China
To Live or Not to Live? Direct and Indirect Effects of Live Streaming
Yanlai Chu, Hongju Liu
11:15-11:45
Zhang Xueli｜Xiamen University
Value of Being the First Clicked Merchant in an E-Marketplace
Xueli Zhang, Sadat Reza
Host：Gao Yuetao, Assistant Professor of Xiamen University
15:00-15:30
Lei Ying｜Peking Univeristy
On the Profitability of Loyalty
Ying Lei, Ji Shen, Ei Yang, Xin Zhai
15:30-16:00
Ren Qitian｜The Chinese University of Hong Kong（Shenzhen）
Platform Strategies in Creator Economy
Qitian Ren
16:15-16:45
Huang Jin｜New York University Shanghai
The Strategic Failure of Emission Targets
Yuxin Chen, Zheng Gong, Jin Huang
16:45-17:15
Gong Zheng｜The Chinese University of Hong Kong（Shenzhen）
Limited Time Offer and Consumer Search
Zheng Gong, Jin Huang
17:15-17:45
Qiu Ye｜Tongji University
Can Merchants Benefit from Entry by (Amazon like) Platform if Multi-Agent Prices Signal Quality?
Ye Qiu, Ram C. Rao
2023/12/3
4 Conference Hall, Science and Art Center, Xiamen University
Host：Zhang Xueli, Assistant professor of Xiamen University
9:00-9:30
Bai Xuan ｜Southwestern University of Finance and Economics
Smart Manufacturing and Supply Chain Resilience in Emerging Markets
Xuan Bai, Kevin Zheng Zhou, Wei Jiang, Yongqiang Li, Xin Chen
9:30-10:00
Zhao Huazhong｜Hong Kong City Univeristy
IQ and EQ of Artificial Intelligence
Meng Li, Ting Hou, Qiang Li, Huazhong Zhao
10:00-10:15
Li Nan｜Tongji University
The Spillover Effects of Copycat Apps and App Platform Governance
Jingcun Cao, Avery Haviv, Nan Li
10:45-11:15
Zhuang Mengzhou ｜Hong Kong University
Winning Back Forgetting Customers
Mengran Xu, Mengzhou Zhuang, Er Fang, Liyin Jin
11:15-11:45
Shen Peng｜Xiamen University
China Automobile Recall Management: 16 Years of Practice but not Many Studies
Peng Shen
https://mp.weixin.qq.com/s/KgXmmCsqsKzb_L93tEjn7Q
